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Should I Play Or Should I Go?
Shurtleff Says Video Game Rating help Parents Decide
Attorney General Mark Shurtleff and Entertainment Software Rating Board (ESRB) President Patricia E. Vance launched a new public service announcement (PSA) campaign today to encourage parents to use video game ratings to decide whether a game is appropriate for their children and family. The television and radio ads will begin running in Utah in the coming weeks.
"As a father, I know about the tough decisions parents face over what video games they will allow into their homes. It's important for parents to look closely at the ESRB ratings before letting their kids play any game," says Shurtleff. "As a fan of video games myself, I'm proud to be helping educate Utah's parents about this important tool."
The ESRB video game ratings employ a two-part system. Rating symbols on the front of the game package provide an age recommendation, such as EC (Early Childhood 3+), E (Everyone 6+), E10+ (Everyone 10 and up), T (Teen 13+) and M (Mature 17+). The back of the package has content descriptions next to the rating that explain what may have triggered the rating or may be of interest or concern to parents. Read more at attorneygeneral.utah.gov
The title of Option is a defined factor
When a creative entity, such as producer, artist, or studio, discovers a property and evaluates the rights status, they will, in most cases, attempt to negotiate an 'option' for the rights. An option is the right to acquire ownership of an intellectual property for a pre-determined amount of time. Size of the option payment often determines length of the agreement as well as how many forms of the rights will be included in the deal. While most option payments are subject to negotiation, script deals often work out to an even percentage of the purchase price.
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Definition:
A representative of talent, petitioning, on their behalf, for work within the filmmaking community. Agents, by law, have the right to both solicit employment and negotiate terms for the artists they represent. Not to be confused with Manager.
Saturation Campaign
Definition:
Variation Margin: Payment made on a daily or intraday basis by a clearing member to the clearing organization based on adverse price movement in positions carried by the clearing member, calculated separately for customer and proprietary positions.
Media Plan or Media Buy Plan
Definition:
A part of the communications plan that details how various media will be employed. Identifies the specific schedule of paid placements that have been negotiated for an ad or collection of ads, including the times and programs during which television and radio ads will run, the locations and sizes of billboards that will be placed, the publications and placement within those publications in which print ads will run, etc.
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